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Starbucks Did What?!
Caffeine addicts across the world are in uproar over Starbucks’ announcement this week that its logo would be changing to celebrate its 40th anniversary in March and the company’s larger focus. On...
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McMakeover
McDonald’s has introduced subtle changes over the past few years such as healthier menu options and new coffee drinks. Now, the fast food chain is undergoing a $1billion dollar makeover. According to...
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Fast-Food, Version 2.0
Places like McDonald’s and Burger King are generally considered classic fast-food giants. The die-hard Big Mac or Whopper fans will always keep them in business, but a new slew of pseudo-fast-food...
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Amelie’s Bakery, Ah Oui!
There is little to assume from an ordinary brick warehouse in NoDa, but upon entering Amelie’s French bakery & cafe, one is immediately transported into an artfully eclectic atmosphere with...
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More than Just Java: Starbucks Follow-Up
From new sizes to a new logo, the Starbucks brand has seen many changes in the last year. Following the introduction of wine and beer to its menu options, Starbucks has also extended its food...
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Avoid the Noid, Round Two
Mascots are generally likeable characters. Familiar faces like Tony the Tiger and Ronald McDonald often hold a nostalgically happy place in the memories of most Americans. But let’s be honest – who...
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Iconic Brand Files for Bankruptcy
As many of you may have heard, Hostess, the maker of Twinkies, Ho Hos, Wonderbread, and many other food products we all know and love, has filed for bankruptcy. Hostess, who also filed for bankruptcy...
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Brands We Love: Chipotle
I. love. Chipotle. There, I said it. And no, I’m not referring to the pepper, but the mouth-wateringly delicious Mexican grill. The best part is, it goes beyond the food. I love the cheekiness of...
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On Target: New ‘Simply Balanced’ Brand
While wandering around Target this weekend, I stumbled across a shiny, new brand, ‘Simply Balanced.’ Intrigued by the clean packaging, I wondered out loud, “What is this? I haven’t seen this brand...
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Chipotle: Cultivating a Better World
Back in June, I wrote about my undying love of Chipotle and its brand. I wrote about the company’s original short film, released in 2011 and entitled, “Back to the Start.” The film, by film-maker...
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